They would not incorporate any part of US Airways into the name or brand. It has been clear since the beginning the 2 companies would do business as American Airlines and this livery pretty much confirms that.
I like the look.
AMR is located in Fort Worth. While the DFW area and AA tried to lure Boeing, there wasn't that much to be gained out of it. Boeing was only moving their corporate headquarters (less than 500 people), not their manufacturing (which would have a big economic impact on the region).